OUR
SERVICES
We don't do "marketing." We build cultural infrastructure. Our services are designed for brands that thrive in the shadows of the mainstream and the spotlight of the subculture.
CONTENT
STRATEGY
Architecting narratives that pierce the noise. We map the digital landscape to find the cracks where your brand can bloom.
- Narrative Mapping
- Trend Forecasting
- Channel Ecosystems
PAID
SOCIAL
Precision targeting meets raw creativity. We don't buy ads; we buy attention.
ALGORITHMIC
DOMINANCE
+ SCALE FAST
+ ROI FOCUSED
CREATIVE
TESTING
+ HIGH VELOCITY
+ DATA DRIVEN
CREATIVE
PRODUCTION
High-fidelity visuals for a low-attention world. We shoot, edit, and design for the soul.
BRAND
GROWTH
Scaling is an art form. We provide the operational backbone and strategic foresight to move your brand from "niche favorite" to "cultural staple" without losing the edge that made you famous.
01 / RETENTION SYSTEMS
02 / PARTNERSHIP OUTREACH
03 / PERFORMANCE OPS
PACKAGES.
Every package is built to move product.
TRIAL PACK
- + 15-17 High-Fidelity Posts
- + Narrative Carousels
- + Cinematic Reels, POV, Hooks, Food Porn
- + Premium Cinematic Photography
- + 1 Platform Focus (Instagram)
- + Deep Analytics & Audience Insights
- - NOT including: Paid Ads, Influencer Marketing
STARTER PACK
- + 20-25 Dynamic Reels + Posts
- + Everything in Trial Pack
- + Authentic UGC Sourcing
- + Performance Marketing:
- • Hyper-local targeting
- • Meta Ads Engine (variable budget)
- • Custom Campaigns (Offers, B1G1)
- + Add-ons: Influencer Collabs, Landing Pages & Offer Messaging
GROWTH PACK
- + 30-40 Dominant Reels + Posts
- + Everything in Starter Pack
- + Full-Scale Ecosystem Execution
- + Multi-Tiered Campaign Funnels
- + Curated Monthly Concepts:
- • Campus Take-over
- • Midnight Craving Drives
- + Add-on: WhatsApp/SMS Funnels, Loyalty Hooks, Repeat Purchase Offers
From brief to first shipment in 7 days.
Every NYX brand partner runs through the same 5-step onboarding. Fixed pricing, no scope creep, no two-month kickoff.
- STEP 1
Send a brief
Fill the contact form at nyxstudio.tech/contact with your brand, current revenue range, and what you want help with. We reply within 48 hours.
- STEP 2
20-minute scoping call
We jump on a call to confirm fit, pressure-test your goals, and map them to one of our packs (Trial, Starter, or Growth).
- STEP 3
Choose a pack
You pick Trial (₹30K/mo pilot), Starter (₹50K/mo retainer), or Growth (₹80K/mo full funnel). Pricing is fixed — no scope creep.
- STEP 4
Brand kit handover
You get a portal login. Upload logo, colours, tone-of-voice notes, products, and any past creative that worked. We index it so every future asset stays on-brand.
- STEP 5
First shipment in 7 business days
Within 7 business days of kickoff we ship the first batch of assets — typically 3 reels and 2 statics — for review in the portal.
FAQ
- What is NYX Studio?
- NYX Studio is an AI-native content and growth studio for direct-to-consumer (D2C) brands selling in India. We build cinematic brand films, performance-creative ad units, content automation pipelines, and influencer ops under one roof. Based in Pune, Maharashtra.
- Where is NYX Studio based?
- NYX Studio is headquartered in Pune, Maharashtra, India (411047). We work with brands across India and accept international D2C brands selling into India.
- Who founded NYX Studio?
- NYX Studio was co-founded by Atharv Paharia (Co-Founder & Tech Lead) and Bhavya Jain (Co-Founder & Product Lead). Atharv leads AI engineering and the content production pipeline; Bhavya leads brand strategy, product, and the partner-facing systems.
- How much does an AI-native content package cost in India?
- NYX Studio packages start at ₹30,000/month (Trial Pack) for 15-17 high-fidelity posts and reels on a single platform, scale to ₹50,000/month (Starter Pack) for multi-platform creative plus Meta ads, and reach ₹80,000/month (Growth Pack) for full ecosystem execution including influencer ops and WhatsApp/SMS funnels.
- How fast is the turnaround on a cinematic D2C reel?
- Standard turnaround is 5-7 business days from approved brief to final delivery. AI-generated product films can ship in 48-72 hours when no live shoot is required. Rush turnaround is available for existing partners.
- What categories does NYX Studio specialize in?
- We specialize in D2C brands across food, beverage, lifestyle, beauty, and apparel. Past partners include Dessertino, Mango Jungle, Mango Shower, and Brioso. We do not take on B2B SaaS, professional services, or non-D2C consumer brands.
- Do you only work with Indian D2C brands?
- Our core focus is D2C brands operating in India - food, beverage, lifestyle, beauty, and apparel categories. We're open to international D2C brands selling into India, but we don't take on B2B SaaS, professional services, or non-D2C consumer brands.
- How are AI-generated videos different from traditional shoots?
- AI-generated product films are indistinguishable from a five-figure live shoot for roughly 70% of social-media use cases as of 2026. They ship in 48-72 hours instead of 2-3 weeks, cost a fraction of a full production day, and let us hit weekly content velocity. We still do live shoots when the founder needs to be on camera or the brief requires a real environment.
- What's included in the AI content automation pipeline?
- End-to-end production: script generation, AI voiceover, AI video synthesis or live-shot editing, motion graphics, captioning, platform-specific resizing, and scheduled distribution across Meta, YouTube Shorts, and TikTok. Available as part of Starter and Growth packages.
- Does NYX Studio handle influencer marketing?
- Yes — influencer operations are bundled into the Growth Pack (₹80,000/month). That covers creator sourcing aligned to your brand, brief writing, deliverable QA, and post-publish reporting. We don't run influencer-only retainers; influencer ops works best when paired with the in-house content engine that supports it.
- What platforms does NYX Studio publish to?
- Primarily Instagram (Reels, Posts, Stories) and TikTok for short-form video, YouTube Shorts for cross-posting, and Meta Ads (Facebook + Instagram) for paid creative. Growth Pack adds WhatsApp/SMS funnels for retention loops.
- How does NYX Studio measure campaign success?
- We track first-frame stop-rate, 3-second view-through, completion rate, and conversion-to-action per asset. For paid creative we also report CPM, CTR, ROAS, and frequency. Reports ship monthly via the partner portal.
- Do you offer one-off shoots or only monthly retainers?
- We're retainer-first because content velocity is what actually moves D2C metrics - one campaign a quarter doesn't compound. We do accept one-off projects for brand films and launch campaigns when the scope is clearly defined. Reach out via the contact page to discuss.
- How do I start working with NYX Studio?
- Send a brief via the contact page at nyxstudio.tech/contact. We respond within 48 hours with a fit assessment. If we're a fit, we run a 20-minute scoping call, propose a pack (Trial / Starter / Growth), and ship the first 3 assets within 7 business days of kickoff.